#UserLovers Manifest. Turn changes into opportunities. Discover and predict customer behavior. How to create differential value propositions. How to use the digital age to favor business We'll talk about the issues that most concern people and organizations in this troubled and technological world. Innovation as an axis of the future. Understanding and managing megatrends. Creating the right conditions to cope with changes and transformations in business as a result of the new digital economy. Creating person-centered business strategies.